By
IBE JOSEPH C

There are many ways to make money online. If you have been reading my blog for some time now, you know that I make money by building micro niche websites that target high paying keyword phrases which people actively search for in search engines. Money is earned by monetizing the content using programs such as Google AdSense. With that said, here is another spin on how you can make money online by building micro niche websites.

In this article, I am going to show you how you can easily build a micro niche lawn care website that can be used to target localized traffic in your home town. The difference between what I am going to show you today, compared to other articles I have written covering this topic is how you get paid.

Typically, in the past, when I cover the topic of building micro niche websites, the method of earning money is with using programs such as Google AdSense. The object to the game with building micro niche websites is to develop a site, write content, and rank for profitable keywords that yield a high monthly search count. In my experience with doing keyword research, finding keywords that closely match this perfect blend can be challenging.

So what would happen if you build a site based off researched keywords that have a decent volume of monthly searches, have a very low level of competition, but don’t pay very well? Well, I believe that the result would end with the site earning much less compared to other micro niche websites that target keywords that yield a higher per click. That’s obvious right? With that said, let’s think out of the box for a moment. It is easy to have narrow vision on making money online. In actuality there are many ways to make money online. Furthermore, there are many ways to make money online with a micro niche website. It isn’t always about Google AdSense, right?

Here is the idea I have and want to share with you. Recently, I hired a lawn care guy to start cutting my lawn. I found him because he left a flier in my mailbox and I decided to call him. Is that effective marketing? Maybe so… but in my opinion, that is a lot of hard work to travel across town inserting fliers into mailboxes all day. But, the lawn care guy really doesn’t know any other form of marketing. Also, it is obvious that he doesn’t know about search engines, especially Google. That is where you kick in! And no… you’re not going to pitch him on building a website for him. I mean you can, but that in itself leads to an entire different article.

The idea is to build a micro niche website that targets localized lawn care keywords within your home town. Unlike other micro niche websites that earn money using Google AdSense, the localized lawn care site that you build will earn money when lawn care businesses pay you to be listed on them. Your goal is to build a localized lawn care website and get the site to rank well for localized keywords typical of what people would search for in Google to find lawn care businesses in your local home town. Once that happens, then you have created something that lawn care businesses need: An affordable and effective place to advertise their business.

Once you have built and established ranking in search engines for the localized keyword phrases you want, then it is simply a matter of contacting the local lawn care businesses and presenting the amazing advertisement opportunity you have for them. You can easily present them with traffic reports that illustrate how much traffic your site receives. Most importantly, you can illustrate the level of “Quality Leads” your traffic can generate for them. From there, you would need to already have an established pricing structure. My suggestion would be to create your site as a simple one page design and offer 25 ad spots available and charge more money for the higher positions and decrease the price for the lower positions.

An Example Could Look Like This:


An Example Could Look Like This:

Lawn Care Business Listing #1 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $125/ month.

Lawn Care Business Listing #2 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $120/ month.

Lawn Care Business Listing #3 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $115/ month.

Lawn Care Business Listing #4 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $110/ month.

Lawn Care Business Listing #5 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $105/ month.

Lawn Care Business Listing #6 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $100/ month.

Lawn Care Business Listing #7 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $95/ month.

Lawn Care Business Listing #8 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $90/ month.

Lawn Care Business Listing #9 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $85/ month.

Lawn Care Business Listing #10 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $80/ month.

Lawn Care Business Listing #11 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $75/ month.

Lawn Care Business Listing #12 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $70/ month.

Lawn Care Business Listing #13 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $65/ month.

Lawn Care Business Listing #14 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $60/ month.

Lawn Care Business Listing #15 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $55/ month.

Lawn Care Business Listing #16 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $50/ month.

Lawn Care Business Listing #17 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $45/ month.

Lawn Care Business Listing #18 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $40/ month.

Lawn Care Business Listing #19 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $35/ month.

Lawn Care Business Listing #20 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $30/ month.

Lawn Care Business Listing #21 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $25/ month.

Lawn Care Business Listing #22 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $20/ month.

Lawn Care Business Listing #23 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $15/ month.

Lawn Care Business Listing #24 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $10/ month.

Lawn Care Business Listing #25 - A twenty word description about this business goes here. Also included is their phone number and website address if they have one. The cost = $5/ month.

If you do the math, and assuming I did the math correctly, this one simple webpage could make a maximum of $1,625 per month, based off the pricing structure above. All this, because you created a site that provides an excellent medium for lawn care businesses to effectively advertise their localized lawn care services.

Here is one thing that may concern you, and believe me, it concerns me too. I hate cold calling. I am NOT good at sales, nor am I good at CLOSING DEALS. But that is ok! If you are like me, then you may find it a huge challenge to fill these ad spots up. Recognizing this is half the battle.

The solution: Ask a friend or family member to do it for you and offer them a percentage of the sales or an incentive to do so. For example: Let’s say that you’re a stay at home mom, very passive, and shy. You say to yourself, “There is NO WAY, I am going to pick up the phone and cold call!” Instead of stressing about it, ask your husband or boyfriend to do it each evening when he gets home from work. Tell him, “Honey, if you close these sales for me, you can get the 60 LCD Flat-Screen you have always wanted!

The key element to realize is that you may be very good at doing what you do, such as building amazing websites. But you might not be good at doing other things, such as calling a lawn care professional with the aim of selling him an advertisement. My advice is for you to do what you do best, and then to find other people who do the other things best that you need in order to make your idea work. If you don’t have any problems with selling, then that just means more money in your pocket.

In summary, the concept behind this idea is to take a skill that you already know very well: Building Micro Niche Websites, and using this skill to earn money in a different way other than Google AdSense. By doing this, you will discover a world of keywords that deliver amazing amounts of traffic without worrying whether the AdSense clicks pay good or not. Also, doing something like this gives you the freedom to control and KNOW exactly how much your site can potentially make month to month. One last thing to mention is the fact that this method can work for many different localized business niches: Car Sales, Computer Repair, Day Care, Home Improvement, Heating and Air, House Cleaning, Landscaping, Plumbing, and more.

Additional Tips On Ranking

Here are some additional tips that can totally help you with ranking and dominating your localized search result page for lawn care keywords. Observe the screen shot below:

The Search Result Page For Lawn Care Clarksville

The first section comes from Google Maps. Did you know that local businesses are able to submit their business into Google Maps for free? When they do, their business pulls up on the map listings above the organic listings. You can get your micro niche lawn care web site listed here too! All you need is a physical mailing address and a phone number. I understand that you might not want to use your own mailing address. The solution: Get a PO Box, or a UPS Store Mailbox. I understand that you might not want to use your own telephone number. Solution: Get a free telephone number from places such as GrandCentral (coming soon). In the mean time, you can search for GrandCentral Alternatives. The process of getting your business registered and listed in Google Maps takes about two weeks. Once again, it is free and eventually you will take a spot on the map.

The next section is the Sponsored Links section. This is controlled with the Google AdWords Program. You may want to consider throwing in $50 to $100 dollars into the Google AdWords Program and at a minimum, at least observe the cost to include your site in this section as well. You may be surprised to discover how cheap the current bids are.

The last section is the organic ranking. I have provided you with many previously published articles that provide amazing tips on how to gain superior organic ranking. However, let me summarize a few things of importance.

Domain Name Selection

Don’t believe the hype. Choosing a domain name does influence your search engine ranking. Ideally it is best to choose a domain name that matches your target keyword phrase exactly. Examples would include: YourTownLawnCare.com, Your-Town-Lawn-Care.com, LawnCareInYourTown.com, Lawn-Care-In-Your-Town.com. In reference to the use of hyphens, I always select in this order:

  1. YourName.com
  2. YourName.net
  3. Your-Name.com
  4. Your-Name.net

Typically, I never purchase .org, .info, .me, or .biz domain names because they really don’t hold a lot of value and in my experience I don’t see a lot of these domain names pull up well in the search results.

Content Writing

Writing excellent and unique content is very important. The trick to writing content geared towards ranking for keywords is balancing a natural writing style with lightly packing in keywords and coming in un-detected by Google’s AI. Google is very smart and they can sniff out un-natural writing very easily. Some of the things that Google looks for are examples such as this:

Example #1 - Keyword Stuffing / Un-natural Writing:

Lawn Care In Clarksville Tennessee

If you are looking for lawn care in Clarksville Tennessee, there are many lawn care providers who perform lawn care services in Clarksville Tennessee who do a wonderful job in the lawn care business within the city of Clarksville Tennessee. This website was created to give residents of Clarksville Tennessee who need lawn care service in Clarksville Tennessee a listing of available lawn care businesses who provide lawn care services within Clarksville Tennessee.

The above is an example of keyword stuffing. Google does not like this because it doesn’t reflect natural writing and it is obvious that the content is geared towards targeting the keywords rather than providing anything useful for end users. A better way to write content that is useful while also balancing keyword targeting would be something like this:

Example #2 - Balanced Keyword Targeting / Natural Writing:

Lawn Care In Clarksville Tennessee

Are you looking for lawn care in Clarksville Tennessee? This page has a complete listing of affordable and dependable lawn care businesses who serve residents in Clarksville Tennessee and surrounding areas. Finding a lawn care professional to provide you with professional service can sometimes be a challenge. We recognize that, and once again, that is why we created this site. Our goal is to help you find the best lawn care service for your home in Clarksville Tennessee and surrounding areas. If you should have any comments, questions or even suggestions, please feel free to contact us.

The second example serves the same purpose as the first example. The primary difference is the fact that the second example is well written, natural, and does an excellent job explaining about the purpose of the site and what people can expect to see while also balancing the strategy of keyword targeting.

Keyword Density

Keyword density is another element that Google pays a lot of attention to. In my experience, the sweet spot keyword density percentage should be around 1.5% to 2.5%. Meaning whatever your primary keyword phrase is that you are targeting, you should NOT take up more than 1.5% to 2.5% of your actual content. If it exceeds this percentage, then it can put your content and ability to successfully rank for your keyword phrase at risk. You are welcome to use my favorite place for inspecting content keyword density.

The other element with keyword density is in how you choose to use your keyword phrases in your content itself. Various levels of WEIGHT are placed on where and how your keyword phrases are found within your content. In my experience, the most important areas to have your primary keyword phrases in a standard HTML document include:

  1. title Tag
  2. meta description
  3. meta title
  4. H1 and H2 Tag
  5. a title Tag
  6. img alt Tag
  7. Strong Tag
  8. permalink / URL

Let’s put all these elements into a simple example HTML document. Please observe below:

Example of a Simple HTML Document



Primary Keyword Phrase


”Primary

Primary Keyword Phrase

Paragraphs of text that should include your Primary Keyword Phrase. This content should be unique, very useful, and should provide excellent value and information to end users while also targeting your Primary Keyword Phrase.

In the above example, you can see how I have used the primary keyword phrase is the areas of the HTML document where they count the most. Your web page title should match your primary keyword phrase, your meta description and meta keywords should have an your primary keyword phrase included, an image should be named your primary-keyword-phrase.jpg, your image mouse over text should be your primary keyword phrase, your actual primary keyword phrase should be hyperlinked and the alt (or also referred to as your mouse over text) should be your primary keyword phrase, somewhere in your HTML document another instance of your primary keyword phrase should be encased in strong tags, your domain name itself / the permalink should be your primary keyword phrase.

This is SEO! That is why I have said many times in the past that people tend to over-complicate SEO. Creating a search engine friendly web page is nothing more than using proper HTML code and carefully writing content in a way that is natural but also creatively packs in the keyword phrases you want to target. Of course, the last elements include submitting your site into Google, Yahoo, and other search engines and registering your site with services such as Google Webmaster Tools and Yahoo Site Explorer. Additionally, link building is something that you should strongly consider doing as well.

I hope that you take a lot from reading this article. I know that I covered a lot of ground so if you have any questions, please by all means, feel free to ask. I would enjoy your feedback and comments, and also I would like to see if there is anything you can add. Use the comment form below to share your feedback and thoughts, As always, I enjoy hearing from you.

Ibe Joseph C

A Nigerian entrepreneur who loves publishing and specializes in adsense, article writing and website designing.

www.josephmich.blogspot.com
http://www.weightlossin21days.blogspot.com/

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